Digital Marketing Is Gonna Change In 2020
What’s been working for the last few years is not gonna work anymore, as we know digital marketing is moving to an omnichannel approach.
You used to be able to build a business with just one channel, for example, Facebook grew by just telling everyone, Hey invite your friends they would take that address book and invite all your friends automatically even without your permission.
Now you have to use tactics like Growth Hacking Pay-Per-Click, SEO, Content Marketing, Social Media Marketing, Banner Ads, etc.. the list is never-ending,
The more channels you use the better you’re gonna be because most of these channels are crowded and if you don’t use all of them you just won’t do as well in 2020
Search is moving to voice search by 2020, Comscore estimates that half the searches on Google will be through voice search,
Currently two out of every five adults are using voice search that means kids aren’t using it as much,
But still by 2020 they’re saying half of all searches not just from adults but half of all searches are going to be the voice search.
As we know advertising is getting more and more expensive over time, and that’s not going to change the only way you’re going to compete and stay ahead is through conversion optimization.
The more you optimize your landing page for conversions the better off you’re going to be. And if you don’t do this you’re gonna get drowned out by the competitors,
Because they’re gonna spend more money than you and they’re gonna crush you. so focus on conversion optimization.
Funnels are going to be more popular than ever in 2020 whether you have a physical product or digital product or you’re doing lead generation,
You need to track everything from a visitor’s and that’s why funnels are really important. if you don’t know how to create a funnel go check out this tool funnels.com
Anytime you do a search most the Articles that are at the top are content marketing, Blogging is so popular and so played out that everyone is regurgitating the same information over and over again.
Unless you’re creating amazing new information that people haven’t heard before you’re not gonna do well content marking,
just won’t work as easy to get links or social shares unless you’re creating amazing content that’s new then people haven’t seen before.
video content is the future, People want to engage through video and you know what, Facebook gives you more views, and if it’s video YouTube that gives you a ton of views and Linkedin does as well.
You need to be leveraging video you can’t take it for granted.
Podcasting is taking over, did you know that 45% of the people who listen to the podcast have a household income above $75,000 that’s a lot of money.
That means that people are listening to your podcast they’re gonna be better buyers than most marketing channels out there,
You need to create a podcast everyone is using their phones these days everyone is driving to work podcasting makes it easy where people can listen to your content on the go such a hectic world out there.
You need to have a podcast so people can listen to you while they’re dealing with their hectic life.
so that’s all for today, You’ll do much better in 2020 thank you guys for Reading this article and if you have any question’s then please do let me know with your comment’s.