How To Create Online Marketing Strategies For Your Business Or Startups
Hi, Everybody, I’m Firoz Ahmad Digital Marketing Consultant Today I’m talking to you about How To Create Online Marketing Strategies for your business,
And why you need to take the time to create a map of where your customers are online before you do any other marketing or really anything else.
An important article, one that’s kind of near and dear to what I do on a daily basis,
Because I feel like it’s really important to have an educated consumer who knows the costs and the benefits of all the different channels online.
I think you’re gonna find this article interesting I’m excited to talk about the topic to you.
So in the past I think there was a lot of online businesses who thought,
If I just get ranked number one for this keyword, or these five keywords inside of Google,
“I’m gonna be making millions and millions of dollars a year”.
You know If you have well planned online marketing Strategies, then in some cases that’s absolutely still true online and in many many cases.
But what we’re seeing now is that the digital marketing landscape is evolving just a bit, as well as the consumer.
So let me talk about that specifically.
say I’m somebody who’s looking for a new product or service.
Perhaps I’m looking for a lawyer, or a wedding DJ, or or some type of service right?
when I go online, I’m not just going to Google one thing click on that result, and then convert.
The consumer nowadays, they know there’s a lot more information out there.
And so they’re not simply going to be a search click a conversion.
Unfortunately, it’s gotten much much more complicated than that because the consumer is now doing a lot more research.
So Me As The Consumer : –
- I might do a search click on the first listing, see the website.
- But then after that, I’m going to go back to Google again.
- I’m gonna start looking at reviews of this person and other people, in many cases.
- Might go to some of the top review sites.
- Have an option to go to their social media profiles.
- Will click on their social media profiles go through each one of them and try to see, “is this person doing updates recently?
- Can I find any negative reviews?
I might search for bad reviews on this person, look at some of their closest competitors go to trade publications.
- Have they written anything?
- Are they a subject matter expert in the space?
- Do they have information online that’s specific to my needs?
- If I have a specific legal need or a specific type of DJ genre that I’m looking for right?
You know you could think of a lot of different examples.
Here’s My Point: You Can’t Just Rely On One Thing.
So what’s really important for the advertiser and the person who’s trying to drive business online is that they understand all the different touchpoints that are associated with a conversion.
They understand all the different touchpoints that are associated with a conversion.
Okay, So the first touch touch point it might be a Google search where they have to get ranked very high in Google.
Another touch point might be Facebook, where they go to your Facebook page and they’re looking through that.
Other option may be a search that actually happens in Facebook, where they’re searching and then they see that their family and friends have recommended similar products and services.
So if you don’t know that, actually inside a face but you can do searches now.
It’s gonna pull up a keyword that your friends and/or your family, people you’re connected to have recommended, and that’s gonna allow you to find out information on that.
- Might go to your Twitter profile, another touch point potentially a Pinterest potentially a review site, potentially a trade publication.
- Have an option to click on a Google AdWords ad.
- Might click on a remarketing ad. and so on and so forth.
So What You Need To Understand is “What Are All These Different Areas Online And How You Can Create Best Online Marketing Strategies For Your Business”?
And then based off of each one of these areas, where do they fall within the customer journey?
And then what’s the potential for a direct last click conversions,meaning they click once to convert?
what’s the potential for them being somewhere inside of the linear sequence before they convert,
and then how important is it for them to be in there?
So if you can put all those things together, and then take it and make it so that you understand your exact map of where your customer is online and where they go online,
You can create a marketing strategy that hits each one of those areas.
Okay so that’s about it today for creating Online Marketing Strategies.
What I Really Want Everybody To Understand Is Before You Do Any Digital Marketing,
- Don’t just get sold into Email Marketing, SEO, Pay-Per-Click.
- Understand who’s your customer.
- Take a step back.
Where all the touch it’s going to be online and what’s going to be the most effective couple mediums and channels to get into first?
And then what are the other ones that are going to be really important to support those other channels so that when a customer does come through there, they convert as well?
This is really important stuff and it’s going to help you a lot drive leads.
what we’re seeing nowadays is that the customer is becoming much more sophisticated,
And they’re looking for a lot of different areas where they can learn how to learn information about your business.