Where can you find target buyers for a product on the Internet that they don’t know about yet?
The most common way to promote online is contextual advertising in Facebook, Bing, Youtube and Google Ads. You customize how your ads are shown to users based on their search queries, interests, and characteristics.
However, if you are going to promote a new product, they are not yet searched for in search engines. Even if it’s a very cool and useful thing, no one knows about it. Classic contextual advertising on the search for keywords with the name of the product will not give results.
A working option is near – target traffic .
An important point: these are networks (Facebook & Bing, Google). Not a search by any means.
Processing near-targeted traffic is not an easy task. There is no guarantee that this will work. But, as the cases of our users show, it is possible. We will describe the most striking example later in the article.