business strategy during recession

How Not To Lose Your Business Despite A Down Economy

When a country and the world is hit by a new wave of economic downturn, companies undergo a big change. Not only financially, but also in the psychological perception of the situation. Moreover, the global economic crisis has intensified with global quarantine and industrial stagnation. 

Everything that came before this changes its shell, and the formats that were previously approved stop working. How to save a business in such circumstances, what actions should be taken in order to save the company, not only survive, but also increase income –  find everything in this article.

How To Get A Business Out Of The Crisis And What Should The Business Owners Do?

The main rule that we recommend adhering to is to boldly face change. One way or another, the current problem with the coronavirus has touched every person in the world, and therefore stepping aside to see how everything settles itself out is a bad reaction to such a large-scale event. 

The second rule is to act. The main thing that needs to be done by the company’s management is to soberly assess the position of the team and the business in particular. Here’s what we recommend:

1. Conduct An Analysis

A crisis is an opportunity to look at your product or service from a different angle. It significantly changes your plans, but at the same time gives you a chance to improve something.

Is there a demand for the product or service you represent? If the answer is yes, and there is no result in times of stagnation, then you should reconsider the quality of work of employees and the whole team. Which of them does not fully fulfill their duties – this harms the business first of all.

If the answer is no, then it means that you have not created a product that you can sell at any time.

2. Create Something New

How to produce something in a difficult financial situation? – you ask. Our answer is – it is best to direct our efforts to the quality of your product (service, service). When you get a chance to fix something, you need to use it. Take a look and find out what you can give to people who are not yet using your product, or offer something new to regular customers. 

But to make everyone work and go to the goal, explain to your employees that the time has come when they should pull themselves together and work hard on common tasks. 

The current situation demonstrates to both managers and employees that the team should not have the desire to chat and spend working hours in an easy way. They need to be as conscious as possible about the issues that they solve in the company.

3. Update Your Financial Policy

You should not speculate on a topic that touched everyone. On the contrary, your mission as an entrepreneur is to support the client to one degree or another. For example, give him free delivery to the post office or to the apartment. This has already been done by restaurant delivery services, and clothing brands, etc Yes, you can lose income, but at least go to zero, and not to a minus, because there will still be clients. And they will choose you if it is more profitable for them.

Optimize your jobs. Yes, it hurts, but practice shows that without it it will be impossible to survive the crisis. You can agree with employees on unpaid leave, or on the payment of salary not in full (since they do not work during quarantine)

4. Promote Your Business

If you have a dead end in front of you and it seems that there is nowhere to go, remember that now is the best time to remind regular and potential customers that you are. To do this, take advantage of the circumstances due to which the prices for promotion fell in the market. 

Thus, you will tell about yourself and show the buyer all the benefits of your product and you as a brand. In our conditions, the best marketing is price and product promotions. Make discounts on popular items, on online orders, give useful gifts to customers (now a sanitizer or a medical mask is another compliment to the buyer)

5. Stick together

Problems always show who is who. Empathize and support social projects and partners – it’s as hard for them as it is for you. 

Consider setting up collaboration and joint sales online. But only do this with those you trust. Thus, you will meet a business that is stuck in problems, and at the same time unite new people around you, earn their sympathy, and in the future they will definitely become your favorite clients.


Stagnation in business is a chance for small and large enterprises, for all people, to learn new things and transform knowledge into interesting projects. This is an opportunity to try something that didn’t have enough effort. Also, this difficult time will reveal hidden talents for you – they will just show who has the strength to withstand the future and cope with any other crisis.

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