What is the difference between ROI, ROMI, ROAS, and how to calculate them correctly?

To measure the effectiveness of advertising, there are a number of indicators that are often confused with each other – ROI, ROAS, ROMI. In this article, you will learn how they differ and how to count them. What Is ROI? ROI, or profitability – the percentage of the funds invested in the project to the income …

What is the difference between ROI, ROMI, ROAS, and how to calculate them correctly? Read More »

how-to-promote-new-product

How to promote a new product when there is no demand yet

There are always many questions about product promotion. After all, any advertising campaign is a unique combination of promotion channels, target audience, ad creatives and value propositions. Everything becomes much more complicated if it is a completely unknown product for the market, for which demand has not yet been formed. This article contains everything you …

How to promote a new product when there is no demand yet Read More »

Five Rules For An Effective B2B Digital Marketing Campaign During A Pandemic

During the COVID-19 pandemic, the B2B sector is still less subject to excitement than B2C, since decisions are made there more balanced, nevertheless, time dictates changes and leads to changes in many business processes, including in the B2B sector.  Various market players are now rapidly changing processes and switching to digital. It will be difficult …

Five Rules For An Effective B2B Digital Marketing Campaign During A Pandemic Read More »

HR Consulting Firms

HR consulting firms are an essential aspect for keeping people’s rights safe and protected. Human resources provide long-term relationships to ensure that each organization is caring for its people. The commitment that these firms give their clients is in league with the help that they can provide. With decades of experience, these firms believe that …

HR Consulting Firms Read More »