The Challenges:
- Brand limited to Australia with no international presence.
- Hit a scaling plateau at $150/day spend.
- Monthly revenue was stuck at $40K.
- Struggled to break into new customer segments beyond their loyal audience.
- Limited brand awareness compared to bigger competitors.
When the brand came to us:
✅ The ads were profitable, generating consistent sales.
✅ Revenue was growing steadily.
❌ However, profit margins were stagnating, and new customer acquisition was slow.
❌ The brand was heavily reliant on retargeting and repeat purchases.
What We Did
🛫 Audited the Ad Account:
Found that almost 60% of the traffic was coming from retargeting campaigns, which meant they weren’t reaching enough new customers. The creatives were also repetitive and didn’t highlight the brand’s unique style and quality.
We followed these 3 steps:
STEP 1: Creative Overhaul – Implemented a comprehensive creative strategy, showcasing different product categories, seasonal collections, and styling ideas through vibrant images and videos. We also leveraged influencer content to build trust.
RESULT: This made scaling ad spend easier and more cost-effective by attracting new customers who were drawn to the brand’s unique style.
STEP 2: Ad Account Restructure – Created separate campaigns for new customer acquisition, product testing, and retargeting. We tested different audience segments and ad formats to see what worked best.
RESULT: We could easily identify which campaigns were profitable and ready to scale, while also optimizing the budget allocation for maximum efficiency.
STEP 3: Built Custom Landing Pages – Designed dedicated landing pages for each product collection with optimized layouts, engaging product descriptions, and customer reviews. We also created pages for special promotions and limited-time offers to drive urgency.
RESULT: Improved conversion rates and boosted average order value, leading to better ad performance overall.
Overall:
🎯 The creative strategy allowed us to test more ads, angles, and hooks, resonating with different customer interests.
🎯 The restructured ad account provided a clear framework for testing and scaling, ensuring a balanced approach to both new customer acquisition and retargeting.
🎯 Custom landing pages = better conversion rates and increased sales, effectively communicating the brand’s unique selling points.
Results:
🔥 Daily ad spend increased from $150 to $850.
🔥 Monthly revenue jumped from $40K to $200K+.
🔥 ROAS reached 6.2X.
Most importantly:
🙌 The client expanded into the US market, reaching new audiences.
🙌 Launched new product lines based on customer demand and feedback.
🙌 Gained the confidence to invest more in Meta ads, knowing they had a scalable strategy.
🙌 Successfully diversified into another platform: Google Ads, driving further growth and brand visibility.