When a local spa business approached us, they were stuck in a cycle: their ads were bringing in steady bookings, but they had hit a ceiling. Despite their best efforts, they couldn’t push past a daily ad spend of $150 or boost their monthly revenue beyond $30K. They were competing in a saturated market, struggling to stand out, and attracting mostly one-time customers.
The Challenges:
- Business limited to a single location, restricting market reach.
- Hit a scaling plateau @ $150 per day spend.
- Monthly revenue was stuck at $30K.
- High competition from other local spas offering similar services.
- Difficulty in differentiating the brand in a crowded market.
- Low brand awareness, leading to reliance on word-of-mouth and repeat customers.
When the brand came to us:
- The ads were generating bookings.
- Revenue was consistent.
- But new client acquisition was slow, and many customers were only booking one-off services.
- Marketing efforts were fragmented, with no clear strategy to drive growth.
What We Did at BgrowthNinja
Audited the Ad Account:
- Found that 60% of the traffic was coming from retargeting existing clients, with minimal outreach to attract new clients.
- Discovered that the ad creatives were generic, failing to communicate the unique value propositions of the spa.
We followed these 3 steps:
STEP 1: Implemented a comprehensive creative strategy showcasing luxury experiences, seasonal promotions, and client testimonials, emphasizing what set the spa apart (e.g., specialized treatments, premium products, personalized services).
RESULT: Scaling ad spend became more effective by appealing to new clients seeking unique relaxation and premium spa services.
STEP 2: Restructured the ad account by creating separate campaigns for first-time visitors, package deals, and loyalty programs, targeting different customer segments (e.g., luxury seekers, couples, regular wellness clients).
RESULT: Enabled us to identify and scale the most profitable campaigns, driving consistent client acquisition and repeat visits.
STEP 3: Developed custom landing pages featuring easy booking options, membership plans, and exclusive offers (e.g., couples’ packages, holiday specials), with a strong focus on the spa’s unique selling points.
RESULT: Improved conversion rates and increased the frequency of bookings, particularly for high-value packages.
Overall:
- A comprehensive creative strategy allowed for more enticing ads, angles, and hooks that resonated with different customer segments, overcoming competition and market saturation.
- A restructured ad account provided a clear framework for testing and scaling, with a focus on both new and repeat customers, driving sustainable growth.
- Custom landing pages = better conversion rates and higher booking rates for premium services, helping the spa stand out in a competitive market.
Results:
- Daily ad spend increased from $150 to $750.
- Monthly revenue grew from $30K to $120K+.
- ROAS reached 3.9X.
Most importantly:
- Client expanded service offerings with new packages and membership options.
- Increased confidence to invest more in digital advertising, leading to sustained growth.
- Improved client retention and satisfaction, driving long-term business success.
- Strengthened brand identity, allowing the spa to compete effectively in a crowded market.