The First Step In Creating A Digital Marketing Budget Is Setting Your “Goal”. There Are Basically Two Kinds Of Goals Their “Sales” And There’s “Awareness”
For Awareness That Tracks Things Like Traffic And Social Follow Or Growth And Social Engagement, So That’s Comments And Participation There’s Content Downloads There’s Content Shares Sales, On The Other Hand, Tracks Things Like First-Time Buyers And Repeat Sales And Conversions And Upsells.
So Here Are Some Statistics From Forbes On How Companies Use Social Marketing The Types Of Goals That They Have :
- 46 Percent Of Companies Use Social Marketing To Improve Brand Awareness
- 31 Percent Of Companies Use It For Customer Acquisition.
- 29 Percent Use It To Introduce New Products Or Services
- And 20 Percent Use It To Improve Employee Engagement